When did you start your business?
Cannabis Creative began in late 2017 when the Massachusetts adult-use cannabis was up and running. We’ve always been early adopters and it was a time when cannabis business owners were unsure how to market their dispensaries. Not only did we want to help, but with an extensive background in digital marketing, we knew we could.
Where can people find you / your products / your service? (location, online, email, or social media?)
You can binge-read everything you need to know about us on our website www.cannabiscreative.com where we have our services, examples of our work, and lots of articles about cannabis marketing, diversity in cannabis, and more. If you want to take things to the next level, we won’t say no to a follow on Instagram @cannabiscreativegroup
How many employees does your company have?
We are proud to have 29 employees on our team today, all based in various cities around the United States, including Boston and Chicago. We also have countless consultants and contractors in the industry as part of our network. Considering our parent company started with our founder in his college bedroom – we’ve come a long way.
What services or products do you offer?
We are a full-service cannabis digital marketing agency, which means if it has anything to do with marketing or branding, we can do it. Our core services include brand identity, print & packaging design, website design & development, digital advertising, search engine optimization, social media, email & text message marketing, professional photography & videography, and just about everything in this field.
What was your mission or purpose at the start of your company?
Cannabis Creative has always pursued excellence in cannabis marketing through regulation-informed, performance-based digital marketing strategies that help our clients stand out from the crowd. We want to ensure that brands are ethically and efficiently marketing their businesses to consumers and our team specializes in doing just that.
What made you choose to start a company in this industry?
The opportunity to help business owners was undeniable. The medicinal benefits of the plant have been known to cultures around the world for centuries. As our legislation catches up, it was important to us to fill the gap where cannabis businesses struggle to navigate the marketing rules and regulations.
Why do you feel your business is important to the community?
In a world where cannabis is still stigmatized, businesses have the powerful opportunity to tell their story to consumers and actually get them to change their minds. That alone is an incredible privilege – one that we don’t take for granted. We want to help cannabis businesses change society with their products and services and pitch that to buyers the right way.
It’s important to the legitimacy of the industry, that brands are putting their customers first and providing sufficient education alongside selling their products. That’s where we come in.
Does your business give back to your community?
Being in the cannabis industry, we strongly believe that it is our duty to reach back to those that have been particularly affected by the War on Drugs, such as people of color. It isn’t right that there are still hundreds of people incarcerated or unable to find work due to cannabis-related crimes when the industry is legal and thriving in so many states.
For that reason, we offer pro-bono services to businesses and non-profits that align with our values in this industry, including social equity applicants, cannabis compassion organizations, environmental justice groups, and the like.