Tend. Harvest. Cultivate. (T.H.C.) is proud to have owned Grand Rapids’ first medical and recreational provisioning center. Since our doors opened as Fluresh in 2018, we’ve worked hard to build spaces where people feel welcomed, seen, and empowered. Our brands and products can be found across the state.

How many employees do you have?

Across T.H.C., we’re extremely proud to have about 250 active team members. Every member of the T.H.C. team, from growers, to budtenders, to executives, plays an integral role in making T.H.C. grow and thrive.

What services or products do you offer?

T.H.C. provides quality cannabis flower & products, production services, and of course, exceptional customer service across our house of brands. Each facility was carefully designed to give our production team the tools they need to get the best results possible. We’ve invested in the right equipment, people, and practices so our consumers can be sure they’re getting the best every time they buy.

What is your company mission?

As the cannabis industry continues to grow and evolve, so does our company’s mission. Our new name, Tend. Harvest. Cultivate., reflects a renewed commitment to being a leader in driving a positive change in our communities and in creating a more equitable and sustainable cannabis industry.

What made you choose to start a company in this industry?

Our CEO and co-founder, Brandon Kanitz, always believed in the power of cannabis. His father is a longstanding caregiver, and Brandon benefited from hands-on experience—helping grow his father’s first crop. As states began to regulate the cannabis industry, Brandon started investing in out-of-state cannabis businesses. So, when Michigan entered the industry, it was a chance to build his own business close to home.

What makes your business important to the community?

With a renewed focus on social responsibility, we will continue to invest in programs and initiatives that promote workforce development, environmental sustainability, and community advocacy. We believe our commitment to creating great products and uplifting the communities around us will allow us to become a force for positive change.

How do you give back to your community?

Our refined vision ensures that T.H.C, along with our house of brands, grow and deliver products with equity, sustainability, and accessibility in mind so we can lead the industry to a better way of doing business, while improving the everyday life of the communities around us. Our mission drives us to work alongside local organizations, to make our community and industry a better place.

• The Cannabis Entrepreneurship Program

• Partnerships with local community organizations

• Volunteering opportunities for our team

• Donations to those committed to social change

Each facility was carefully designed to give our production team the tools they need to get the best results possible.