Written by Debbie Hall
Photos by Denise Truscello
Las Vegas entertainers came together for a star-studded fashion to promote the new pro-mask campaign, #MaskUp4NV. Nevada Gov. Steve Sisolak announced on June 24 that he was mandating that everyone is required to wear a face covering when they are indoors in a public place beginning June 26. In partnership with e+ Productions, ESA presented the fashion show at the iconic “Welcome to Fabulous Las Vegas” sign on June 25.
The Las Vegas entertainment community came together to celebrate the wearing of masks to slow the spread of COVID-19. The glamorous fashion show wanted to reinforce to all locals and tourists that wearing a cover protects others’ lives.
In addition to the #MaskUp4NV hashtag, each participant carried a sign with the #IMaskUp4____ hashtag expressing why they proudly wear their mask while in public.
The fashion show was also a part of a more extensive social media campaign spearheaded by local celebrities. Everyone is encouraged to explore #MasKUp4NV in the coming weeks for further updates and additional ways to support it.
“We started this movement together, to support our local entertainment community and the incredibly hard-working employees of the hospitality industry,” says Greg Chase, CEO of Experience Strategy Associates. “We can get through this together because the show must go on, and we applaud Governor Sisolak’s mandate to keep all Nevadans safe.”
“People working together for the common good of one another is are the forefront of our messaging. [Hashtag] MASKUP4NV wants to encourage all people to not think about themselves, but of their own loved ones and how you would want them protected,” adds Douglas Johnson, President of e+ Productions. “This event was a true joy to co-produce with Greg Chase, and our team of volunteer performers was simply spectacular. Each one eagerly said yes, and got up before dawn to share their collective energy for this cause. What a joy to be part of such an amazing project. Thanks so all who help make it such a huge success.”
One of the participants, Brent Barrett, has entertained audiences from the stages of Broadway, Las Vegas Strip, and The West End. Barrett relocated to Las Vegas to open the production of Andrew Lloyd Webber’s “Phantom – The Las Vegas Spectacular” at the Venetian Resort.
Award-winning Broadway and Las Vegas entertainer Travis Cloer supports Las Vegas with his talent and giving back to the community. His performances include a record-breaking run as the longest-running actor to play the role of Frankie Valli in the Tony and Grammy award-winning hit Jersey Boys, with over 2,200 performances. He has performed with the symphonies of Las Vegas, Buffalo, and Salt Lake City along with the world-famous Radio City Rockettes.
Other participants included:
Edie (Christopher Kenney) – Mistress of Sensuality & Host of Zumanity by Cirque du Soleil – Event Co-Host
Bryan Chan – Event Co-Host
Our E+ Showgirls Skyler, Becs, Kelly, Daniel, and Chelsey
The Vegas Golden Knights Mascot Chance and Cheerleaders Savannah & Cristy and Vegas GOLDEN pipes Carnell Johnson
Elvis Brendan Paul of the Graceland Wedding Chapel
Cirque Mechanics, and their amazing Trike Rover (thanks to Chris Lashua and amazing team).
Chippendales – Ricky Rodgers, Ryan Worley
Ballroom Dancers – Sarah LeClear and her husband, Alejandro Domingo
David Matz – Cyr Wheel
Blake Hicks – BMX Biker
Jim McCoy as Auntie Norma
Coty Alexander as Lady Gaga
Always Entertaining’s Beautiful Showgirls– Gretta & Tara
Denita Asberry as Franklin
Keith Nelson – Secretary & Treasurer for the Local 369 AFM Musicians Union
Michael Johnson – Musician and Local AFM member
The Australian Bee Gees
Tony Torres as Prince
Jeffrey Debarthy – E+ Fashion Designer
Johnny Katsilometes – Las Vegas Review-Journal Columnist
Best Agency Talent including Sophia Casanova – Cigarette Girl, David Brown & Corey Palmieri – Centurions and staff Angelina Savage, Rebeca Madson, Leni Freeman, Cyndi Lee Mack, Diane King
Romeo Le Formidable & Luigi – EXTRAVAGANZA-The Vegas Spectacular
Alyssa & David Grey – Cirque & Acrobatic performers of Las Vegas
Emiie Condamine – Model As Our Living Red Carpet
Music from Quarantine Queen Album by Todrick Hall, recording artist/former American idol contestant, added to the excitement. Lenny Talarico and Megan Hart Belk were part of production support, and Michael Caprio, Caprio Media Design, contributed public relations support.
All locals and residents in Nevada are now required to wear masks when they are indoors in a public place except when eating or drinking. As stated by Gov. Steve Sisolak, “No mask. No service.”
For updates, visit www.experiencestrategyassociates.com as well as #MaskUp4NV on social media.