A caring outlook is the key to helping families grow.
In today’s world, modern women defy notions of the past in terms of how many children they want to have, when they want to have them, and how they will become pregnant. Gone are the days of American households having an average of five children. Today, according to ourworldindata.org the fertility rate is 2.5 children per household, halving the rate from the 1950s.
Some women are incredibly fortunate to have successful pregnancies without intervention, but there is a growing number of women who use alternative methods of fertility. That’s where Dr. Eva Littman of Red Rock Fertility comes in. During her OB-GYN residency at Duke University between 1998 to 2002, Littman fell in love with bringing life into the world. Her least favorite aspects of her residency were the challenging hours coupled with having very little time with patients. This inspired Littman to pursue alternative avenues in the field, with maximum benefit to the patients in mind.
Littman’s staff includes physician assistant Amity Herrera, who has 10 years of experience in infertility, as well as nurses, medical assistants, and laboratory personnel, each of whom have more than 15 years of field experience in infertility.
Red Rock Fertility has a very high first-cycle success rate. “I love taking cases that have failed, or those where other doctors have told someone they have minimal to no chance of succeeding, and making it happen for them,” Littman says.
It’s her caring nature that acts as the basis for Red Rock Fertility’s success. Additionally, Littman and Red Rock Fertility are selective in their recommendations. Rather than seeking potentially lucrative affiliate relationships, Littman says, “I advise patients of brands or products that I think are helpful, but I don’t benefit in any way from those. Putting the patient first and producing a healthy pregnancy is at the heart of Red Rock Fertility.”
Littman continues, “I have always liked the quote ‘The light on a candle is always brighter when it’s first lit.’ How we relate that here at Red Rock Fertility Center is that we strive to accomplish successful pregnancies the first time around to keep our patients’ hopes high and their stress levels low. By having this philosophy, we have been able to create close to a thousand pregnancies on the first attempt, in turn helping families grow.”

