Since 2010, Sands Lane has been a venture of positive intention. The multifaceted company is a “purpose-driven brand ecosystem that advises, invests and builds brands in the cannabis, hemp and other emerging markets,” shares founder and CEO Evan Eneman.
Through its unique ecosystem structure and mindset, Sands Lane utilizes its three divisions (Incubator: Sands Lane Ventures, Brand Agency: Sands Lane Agency Group / Fiorello Agency, and Investment Firm: Sands Lane Capital) to put community engagement and societal regeneration at the forefront of their efforts.
Sands Lane has been busy of late, successfully incubating and launching brands like Love Yer Brain and Hopper Reserve, focusing on the many positive impacts of cannabis.
Cue beverages. Sands Lane has been making a big push into the cannabis beverage industry through its launch of Harmony Craft Beverages—and its first brand, Malus—and via its involvement in the launch of brands like Herbacée and Klaus. Sands Lane also serves as a board member of the Cannabis Beverage Association, where it leads strategic initiatives,
“We created Harmony Craft Beverages to develop a platform to enable others and give our partners, clients, and consumers an entry point into the cannabis space—through beverages,” says Eneman.
Through its various divisions, including Harmony Craft Beverages, the Sands Lane team is helping clients and partners identify market pain points and develop brand-specific community engagement, business, and outreach initiatives to elevate the cannabis beverage category and truly engage communities and culture in a deeper way.
When asked why Sands Lane made the jump into beverage, Eneman responds with a simple truth: “beverage and cannabis is not something that detracts from your experience; rather, it helps enable your experience. For us, it’s a harmonious intersection.”
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