Brett Clancy is more than an up-and-comer in the cannabis industry. He’s a conversationalist, a people-person. He’s the guy who was a stranger at the bar—until your brief chat turns into a full-blown friendship. He has a passion for music; he’s a partner of Soundcheck Studios (do yourself a favor and check that out). And most importantly, he’s a connector, a humble, unassuming force who is starting to get noticed for the waves he’s been making for years from his home base in Massachusetts.
With a background in staffing and biotech, Clancy shifted his focus in 2019, launching The Viridity Group to respond to an industry-wide pressure point: staffing, recruitment and retention. He never loved the traditional staffing model; defining someone’s “value add” isn’t his game. Instead, he wanted to support the growing need companies across the industry were facing—how to find the right qualified staff, at the right time, and build a business while creating a framework for success with the ability to retain good people and help grow their careers.
Clancy and his team became the “boots on the street,” as he calls it. Talking with dispensary and grow facility owners, they created a team-building model like no other. The baked in brand and culture from the get-go, and their grassroots vibe has brought them success from coast to coast. With more clients signing on, it’s obvious The Viridity Group is reaching its goal of “building something no one ever leaves” and making retention a non-issue for their partners.
When asked about the type of opportunities The Viridity Group is generating for the industry, Clancy stresses that the framework has created places good people in “the places you want to work at, where owners will bring you up the ladder while providing competitive wages and solid benefits.” Partnering with the team at Viridity provides clients with the most efficient path to success when it comes to their organizational goals.
To start building your own partnership with Clancy and his team, visit theviriditygroup.com