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Dial Up the Flavor with Dialed In…Gummies

By Sensi Contributor
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Jason Manegold started with just $5,000, a freeze dryer, and a dream. He wanted to create a Colorado cannabis company that would take edibles to a new level—a company that would act as an intersection for industry collaboration and innovation and a place for him to pursue his passion for high-quality extracts and infusions. Manegold wanted to set a new industry precedent for solventless rosin extract edibles.

So, he did. He started Dialed In… Gummies in 2020, and now his rosin-infused gummies are everywhere in Colorado. Dialed In was the first company to commercialize ice-water-extracted rosin-infused edible products, Manegold says. And It’s become one of the premiere edible companies in the state.

“I just had an idea and was able to convince some of our producers in the state to share their flower or material with me, and I’d wash it for them,” Manegold says. The producer would send him the raw material—the flower—he’d “wash” that into bubble hash, press it into rosin, and infuse Dialed In’s gummies using a French sous vide cooking method.

Then the packaging on the end product would include both the name of the flower producer and of Dialed In… Gummies. “That really kind of caught fire quickly,” he says.

That was just two years ago. Today Dialed In is in almost 350 cannabis stores in Colorado; the company has collaborated with over 70 cultivators and rosin makers, turning out more than 730 batches of the most potent, premium cannabis gummies you’ll find in any store, anywhere in Colorado. That’s thanks in large part to its secret sauce: that ice-water-extracted rosin. No one else was doing that to make edibles when Dialed In hit the Colorado cannabis scene.

“We feel like we completely changed the cannabis industry in the state of Colorado,” Manegold says. “We’re the first edible company to change the tables and make a rosin-infused edible that the [regular users] could jump on board with and really enjoy.”

Ice-water rosin extracts, like those Dialed In uses to infuse its gummies, are cutting edge. They illustrate just how far cannabis extracts have come since their earliest days. Hash dates back to ancient India, over 3,000 years ago, and is still popular in modern day India, where it’s locally referred to as charas (it’s popular among sadhu holy men and foreign backpackers alike). That form of old-school resin is made from live cannabis bud that harvesters roll between their palms until it balls up into sticky nuggets of smokable hash.

Ice-water extraction wasn’t popularized until several thousand years later, though, in the 1990s. According to cannabis lore, the infamous hash maker Mila Jansen (otherwise known as “the Hash Queen”) came up with the bright idea of using pollinator bags to strain her ice-water bubble hash and then press it into rosin. Of course, back then it was a felony to possess—let alone produce—any form of hash or cannabis product. So, the technique, while far safer than other extraction methods, remained relatively obscure and underground until recently. But with the commercialization of cannabis and the rise of companies like Dialed In… Gummies, it’s making a dramatic re-entrance that’s shaking up the industry.

“When we started, we were the only [business] doing this, and we took off relatively quickly and became popular relatively quickly,” Manegold says. You can find bubble hash and rosin in almost every cannabis dispensary in the state. But you couldn’t find any edibles that had been infused with rosin, produced out of collaboration from within the industry, between businesses. At least, not until Dialed In came along.

Now, some of the biggest edible companies in the state are following Dialed In’s lead. Much larger companies like Wana and Cheeba Chews are jumping on board the rosin-infused edible train. Bubble hash is the product of ice-water extraction and is undoubtedly the cleanest form of oil extraction. It’s solventless, which consumers should never confuse with solvent-free extractions. Solvent-free extractions counterintuitively use a hydrocarbon solvent to extract cannabis oil from the cannabis flower. Butane, propane, ethanol, and carbon dioxide have historically been popular for this process. Those volatile gasses are used to dissolve the plant matter with pressure and heat and wring out all of the juicy terpenes and cannabinoids it contains.

However, if volatile gasses aren’t handled properly, it can result in extract laboratory explosions or tainted hash product. Resins (with an E) are produced by solvent-free extraction methods (which use solvents). Rosins (with an O) are produced by solventless ice-water extraction. The latter is an organic process and, according to Manegold, it produces a more potent extract. “From my experience, if you eat 10 milligrams of Dialed In, it would be like eating 20 milligrams of the competitors,” he says.

Ice-water extractions are simple in design but require a lot of work. The raw flower, provided by cultivators in collaboration with Dialed In, is placed in ice-water baths with a series of mesh filters. The trichome heads become brittle as they get cold and eventually snap away from the plant material, collecting on the mesh filters as they’re pulled from the water.

The resulting residue is scraped away and needs to then be decarboxylated and converted from THCA into THC—activating the psychoactive compound, Manegold explains. That step requires the application of heat, but with a caveat.

“Some people will throw hash into the oven, but they usually do it uncovered in an open vessel,” Manegold says. He equates that method to heating up a glass of vodka and burning off all the alcohol. “Cannabis is the same way,” he says. “THC evaporates at a certain temperature, and terpenes do, and every single cannabinoid does, so you’re just evaporating all the good stuff into the environment.”

Dialed In wanted to capture that good stuff. So, they got creative and developed their own technology that allows them to decarb cannabis, in what is essentially a closed jar. It wasn’t easy, Manegold says. Figuring out how to keep the jars from detonating and making an oily mess was a challenge—but they pulled it off. And now when the folks at Dialed In decarb their hash, it retains far more of its cannabinoid and terpene content.
Following decarboxylation, Dialed In infuses the rosin into gummies with their sous vide cooking technique. It’s the final step in the process, and it’s one that has set Dialed In apart from its competition since the very beginning. “Our method is completely different from anyone else’s in the country at this point,” Manegold says. From start to finish—from sourcing the raw product through collaboration, to washing that, extracting the hash, pressing it into rosin, and infusing into their gummies—every single step has been uniquely tweaked and fine-tuned at Dialed In.

Dialed In took a leap and established a trend—and Manegold accomplished the goal he’d set out to achieve. But where does the industry go from here? Companies are now making ice-water-extracted bubble hash, pressed into rosin and infused into gummies with French cooking techniques; others are using advanced scalable living-soil techniques and closed-loop agricultural systems to grow cannabis as well as nature can—even better than nature can; and grow operations have reached industrial scales that operate like machinery, cranking out tens of thousands of pounds of cannabis flower every month like clockwork—all within a decade of recreational cannabis being legalized in Colorado.

And the bars keep getting set higher, raised by people like Manegold, elevated by companies like Dialed In… Gummies. There’s no doubt that trend will continue. But how? Only time, science and innovation will tell. Stay tuned.