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BETTING ON THE FARM

Miraflora Naturals couldn't find a hemp farm that met their production standards. So they launched their own...
By Lucie Hanes
PHOTOS COURTESY MIRAFLORA
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PHOTOS COURTESY MIRAFLORA

Let’s face it: none of us are getting any younger. The same activities that were easy to do five years ago are bound to take more effort now and perhaps even more another five down the line.

But just because our bodies change doesn’t mean our dreams of big adventure have to. Still, sometimes you might need a little extra TLC to keep your muscles supple and your joints less squeaky. That’s where CBD brand Miraflora Naturals comes in.

PHOTOS COURTESY MIRAFLORA

PHOTOS COURTESY MIRAFLORA

The brand cares about more than supplying quality CBD for all the aches and pains that high-achieving humans accumulate regularly. That’s part of the motivation, but the drive doesn’t stop there.

Miraflora is so committed to supporting self-care that they launched their own farm to ensure they could provide the best quality CBD products.

“The high majority of CBD companies pull from eight central mega hemp farms, ” says Miraflora CEO Zach Glassmith. The streamlined nature of such a conglomeration offers brands easy access to the ingredients that make up their products. It makes sense from a business standpoint: minimize hassle to maximize output.

But simultaneously, it removes any sense of character from the resulting products. You’re left with different names for the same product no matter where you shop. Further, mass production carries baggage: contamination, pollution, and waste. High-yield CBD also comes at a cost to the health of both the consumer and the environment.

Instead of sharing the same pond with so many other CBD brands, Miraflora started from scratch. All ingredients originate from their USDA-certified organic farm in Boulder, which the business purchased directly from the family that first received the deed for the land from President Ulysses S. Grant. “Most cars have more owners than our farm, ” says Glassmith.

PHOTOS COURTESY MIRAFLORA

PHOTOS COURTESY MIRAFLORA

Working from a blank canvas allowed Miraflora to set themselves up for their definition of success. Not only that, but Miraflora could use the land in good faith, knowing that it had never endured pesticides or pollutive practices, even before they came onto the scene.

The practices that big-box farms typically employ don’t do Mother Earth or her population any favors. At Miraflora, the goal is to make CBD manufacturing more sustainable.

Glassmith and his team at Miraflora have figured out how to tackle every possible problem on their farm with a natural solution. Instead of terrorizing the soil with manufactured fertilizer, they brought their own alpaca herd to do the job. (The alpacas are viral stars in their own right as they tell the Miraflora story on TikTok; see “Miraflora’s TikTok stars.”)

Ladybugs take care of pest control in place of pesticides. Rather than lose gallons of water by the minute via easy but wasteful pivot irrigation systems, Miraflora installed individual drip systems for each plant. Local snowmelt runoff meets a good amount of their hydration quota in the first place.

The team does not fear hard work, only the consequences of avoiding the work that needs to be done. That’s because Glassmith knows how people work. “Those who have enough fire in them to fight for more adventures ahead will find a way to do so,” says Glassmith. 

PHOTOS COURTESY MIRAFLORA

PHOTOS COURTESY MIRAFLORA

As a small team of single-source hemp farmers and manufacturers, Miraflora manages to produce an impressively wide selection of CBD goods. Balms, body butter, and beverages. From skincare to mood management, the brand strives to be a one-stop shop for self-care.

Several of Miraflor’a products are designed to help specifically with soothing inflammation, managing pain, and rejuvenating the mind. For example, Miraflora’s sparkling +RELAX beverages balance 35 milligrams (mg) of cannabinoids with full-spectrum hemp flower oil with ingredients like adaptogens, ashwagandha, and L-theanine for heightened relaxation. Their best-selling CBD Tinctures and Soft Gels include MCT oil to sharpen mental focus. The Essential Serum targets inflammation via vitamin E and jojoba oil, while the Recovery Balm infuses shea butter and essential oils for aromatically induced relaxation as well. That’s all on top of the antioxidant properties of the core ingredient, CBD, that regulate inflammatory responses, as supported in recent research on the role of cannabinoids as inflammatory agents. 

PHOTOS COURTESY MIRAFLORA

 PHOTOS COURTESY MIRAFLORA

The “Be Your Best, Naturally” speaks to the mission Miraflora has adopted. Anything that helps you get the most out of what your mother gave you is fair game to see on their shelves. Crafting a CBD drink that doesn’t “taste like dirty bong water” (as Glassmith says with a chortle) poses enough of a challenge. Still, Miraflora’s Hemp Infusions rise to it. 

The Miraflora team may seem too small to cast such big shadows, but they’re mighty. A strong sense of purpose goes far. Most businesses operate with the same good intention in mind: to help people feel better. But not all good intentions lead to action. Miraflora walks the walk to help keep their customers moving forward to whichever new adventures await them.

Miraflora.co