Happy Hour Medicinals team has developed a new logo launching on 4/20. It’s another, apt hand gesture and there’s no way any culture can cancel its peaceful fortitude.K” is one of the most frequently used and recognized words in the world. Ubiquitous and universally understood, OK even has its own hand symbol that’s also recognized around the world. But there’s been some unfortunate publicity surrounding the otherwise positive gesture. In response, and as a group that prides itself on doing the right thing, the
In the state of Oklahoma—where the medical marijuana market is booming—the OK hand is more than just a logo for the crew at Happy Hour Medicinals. And for the Tulsa-based brand, it’s a symbol for a stigma-free lifestyle. It has universal appeal that stretches well beyond the borders of the OK state. An architect by trade, Happy Hour Medicinals founding partner and brand director Tobin Green is self-professed branding geek, with a deep understanding of the power of design to have a big cultural impact. He’s channeled that passion into the creation of a line of lifestyle goods and gear under the Happy Hour Medicinals high-design-minded umbrella.
On Happy Hour Medicinals’ lifestyle website, you’ll find a range of products—from rolling papers and lighters to art poster prints and street art packs bearing the smoking OK hand symbol. “The line entails everything—not just one hat or one t-shirt with a cheesy logo thing,” Green says. “So far we’ve got 15 different hats, we’ve got a bunch of different shirts, hoodies, some seasonal stuff. We want to change it up constantly.”
Taking inspiration from artists like Shepard Fairey and his Obey brand, Green set out to bridge the gap between the old-school, stereotypical, cliché stoner culture and something that’s more evolved. “We’re not turning our back on hippie culture or stoner culture—that’s what this whole industry was built upon, and it’s awesome. But it’s been done a million times. There’s room in this space for a new narrative.”
Happy Hour Medicinals wants to show the world that the cannabis friendly lifestyle can indeed be “stigma free, always.” Say that out loud with a smile and a nod, and, no matter where you are on this planet, your message is understood: alright, alright, alright.