It’s now possible for consumers and cannabis product manufacturers to create edibles and beverages that taste great and take effect in five to 10 minutes.
Based in Santa Rosa, California, its Rapid Effect Active Cannabinoid Technology (R.E.A.C.T) offers brands like F.A. Nino’s hot sauce and 19 Forty the ability to design products that can showcase a wide array of flavors and effects. Using a cutting-edge self-emulsifying drug delivery system, Kushla’s formulations deliver a crisp and clean euphoria in about five to 10 minutes. Best of all, they have an entirely neutral flavor profile that product designers will love.
“It allows edibles manufacturers to build products around their own palate,” says John Houston, CEO of Kushla Life Sciences. “In the past, so-called fast-acting products have tasted bitter and soapy and took effect in 15 to 20 minutes. Now, manufacturers can create products that deliver effects within five to 10 minutes and taste great.”
As more consumers than ever are looking for different ways to ingest cannabis, especially since the pandemic, the edible market’s growth potential has become unlimited. Kushla is helping to change consumers’ habits by removing one of the biggest stigmas hanging over edibles, their delayed onset time.
“Products made with R.E.A.C.T. are far more compatible with social rituals,” says Houston. “Now a person can ingest an edible or beverage with friends and feel the effects immediately, similar to the way many people have developed habits around smoking in the past.”
In addition, new users are much more likely to enjoy ingestible products when they get immediate feedback. It allows them to make an informed choice about whether they want to consume more.
Kushla has also developed a formulation for transdermal absorption. It can be used to make topicals that penetrate the skin for pain relief and can even have a psychoactive effect.
The company’s state-of-the-art facility and team will work with brands from the beginning to the end of creating a new lineup of products. Plus, it will manufacture and distribute those products once they are ready to hit the market.