Pivoting to online education for children, teens, and even adults, requires resources—but many families lack the means to access the technology they need to advance. Enter will.i.am. Through his i.am Angel Foundation, the musician and producer launched the American Dream campaign, which highlights education as a social justice issue.
“We can do it with fair access to quality public education including STEAM [Science, Technology, Engineering, Arts, and Math] skills that will give every student a career path and the opportunity to achieve true economic equality,” will.i.am announced when he unveiled the campaign. This type of action is not new to the musician. He has also created the i.am Angel Foundation, which administers charitable activities and programs targeted towards providing college scholarships (i.am scholarship), college preparation (i.am College Track), and other outreach programs.
The Angel Foundation received a big boost when Zynga Inc. (zynga.com), a leader in interactive entertainment, partnered with it and committed to raise $5 million for American Dream. Zynga has already contributed $250,000 and utilized its channels and audiences to create awareness for the campaign.
And then there’s the music. will.i.am’s latest single, “American Dream” focuses on education as the building block of economic equality. The song will support American Dream’s GoFundMe campaign (it’s also available to stream via Apple Music).