Screaming Images grabs attention with visual messages.
eople are walking along the Las Vegas Strip again, bombarded by neon lights, flashing billboards, and other visuals demanding to be noticed. Then, in front of New York-New York Hotel & Casino stands the replica of the Statue of Liberty. She is wearing a giant mask courtesy of Screaming Images to promote #MaskUpUSA.
Screaming Images, a grand format printing and installation company open since 2002, wraps buildings and stadiums with visuals of performers, shows, sports stars, and eye-catching messages. Recently, during the NHL playoffs, a 6,000-square-foot Vegas Golden Knights jersey was placed on the replica of the Statue of Liberty, but her mask remained.
As a response to COVID-19, Screaming Images formed the Signage & Safety Consultant Division. Creative solutions are provided to assist with operating daily business, while adhering to new social-distancing guidelines. The new division continually monitors recommended methods to stay safe and effective while implementing Business Workplace Controls. New products include removable Seat-Shields for concert and sporting venues; fully-customizable, acrylic Share-Shields for gaming tables; automated gaming machines; office settings, movie theaters, rideshare businesses, and other transaction situations; and informational safety banners and floor graphics.
“When everything closed earlier this year, I dropped from $500,000 a month in sales to zero and had to furlough most of my employees,” says James Swanson, principal at Screaming Images. “I was speaking with the general manager of the El Cortez, who wanted to place dividers on a blackjack table.” Swanson developed prototypes, was covered by the news, and then his business exploded with all staff returning to work in all divisions.