Fluresh was founded in Michigan in 2018 as a pioneering company with a single brand and a dual-purpose dispensary, catering to both medical and recreational cannabis enthusiasts. Our journey has been marked by tremendous growth and innovation, evolving into a comprehensive ‘house of brands’ in the ever-evolving cannabis industry. Fluresh has recently embarked on a transformative journey, and we are now proud to operate under the name “Tend.Harvest.Cultivate.” (T.H.C.). This rebranding signifies our company’s expanded mission and vision, positioning us as the ultimate destination for the complete spectrum of cannabis experience.
How many employees does your company have?
T.H.C. is proud to employ a diverse workforce of 250 individuals supporting the Grand Rapids and Adrian communities.
What was your mission or purpose at the start of your company?
We embarked on this mission with a steadfast commitment to delivering quality flower and fostering innovation in the emerging Michigan cannabis market. Entering the market just after legalization was rooted in a deeply held belief in the potential for positive change and economic growth in the state. By embracing vertical integration, we aimed to control every aspect of the cannabis production, from cultivation to retail, creating the standard of quality, consistency, and sustainability. With a dedication to responsible practices and community engagement, we sought to lead the industry in ethical and environmentally conscious operations. Our mission is not only to provide accessible cannabis products but also contribute to the betterment of Michigan’s economy and society, while continuing to shape the evolving landscape of the cannabis industry.
What services or products do you offer?
We offer our wide range of products at our flagship store, Fluresh, located at 1213 Phillips Ave SW, Grand Rapids MI 49507. We craft a variety of items, including flower, pre-rolls, gummies, and distillate vape cartridges. Our customers can also locate our Fluresh and Carbon brands at various retailers throughout the state. Our facility has been undergoing an expansion to offer more third-party processing services such as distillate tolling, pre-roll production, and white labeling. To stay updated and connected with our vibrant community, follow our house of brands on Instagram, Facebook, LinkedIn, and Google Business.
Describe the key highlights and benefits of your product / service?
At T.H.C., we are proud to offer a wide range of cannabis products that cater to every kind of cannabis enthusiast, and we understand that price sensitivity is essential. Our premium flower, pre-rolls, vapes, and gummies are meticulously crafted to ensure quality and consistency, all while remaining affordable. Whether you’re a seasoned connoisseur or just starting your cannabis journey, we’ve got you covered with the perfect product that suits both your preferences and your budget. Discover our ‘house of brands’ and elevate your cannabis experience without breaking the bank.
Why do you feel your business is important to the community?
Along with providing good paying jobs and affordable, high-quality products, we have been outspoken and active supporters of the LGBTQIA+ community, we partner with many community and civic organizations, using our platform to raise everybody up, and we have helped at numerous expungement events to give individuals harmed by the war on cannabis a clean slate.
Does your business give back to your community?
A company is only as strong as the people who support it, and that’s why engagement, involvement and a commitment to our community has always been of the utmost importance to us here at T.H.C. We work to support minority-owned businesses, promote company-sponsored volunteer events, and run our Cannabis Entrepreneurship Program, giving underserved members of our community the skills and knowledge they need to be successful in the burgeoning cannabis industry.
What are you looking forward to in 2024?
In 2024, we are looking forward to further expanding our presence and solidifying our position in Michigan. We anticipate new opportunities for growth, both within the state and beyond, as the cannabis industry continues to evolve, and regulations change. Our focus remains on providing high-quality products and exceptional customer experiences. We’re excited about the potential for increased collaboration, innovation, and the positive impact we can have on the industry in the coming year.
To learn more about Fluresh, visit them at Fluresh.com