From the start, Sensi?s been all about progression. Growth is one of the two founding pillars of our company culture; humility is the other. I will be the first to admit the redesigned magazine you?re reading right now is long overdue. This is the first major overhaul of the magazine since we published the first-ever Sensi magazine covering the Denver/Boulder market in April 2016. Today, we?re making local lifestyle magazines fueled largely by cannabis industry advertisers in 12 cities coast-to-coast.?
The redesigned magazine and new branding you see here were about a year in the making. I jotted down my first notes on the subject last November while perusing old issues of Esquire magazine?the best of the best when under the editorial leadership of David Granger. He wrote about his title?s redesign in one of his editor?s notes:
?The magazine is not an inevitability. It requires eternal vigilance. It needs to ? make an argument for itself.? Elsewhere in my notebooks, I wrote down this Granger wisdom: ?[a magazine] is at its best when it starts over, when it is reimagined by the people who make it in order to better address the lives of its readers.?
So, that?s what we?re trying to do here. We glanced back to propel ourselves forward. We move onward, the only direction. And as author Jim Collins said (and I wrote down on a different page of that notebook): ?[we] keep a clear distinction between what we stand for (which should never change) and how we do things (which should never stop evolving).? We stripped Sensi down to its core components and built it back up again with the reader experience in mind. With you in mind. I hope you like how it turned out.?