Founders Tommy Johnstone and Lisa Farr Johnstone never intended to launch their line of distilled botanical non-alcoholic spirits during a global pandemic and time of immense social upheaval, but as 2020 wore on the name and mission of the company took on an even more urgent significance. The husband and wife duo identified a common issue among their social circle — alcohol was so synonymous with socializing that “not drinking” had become a barrier that was stopping people from connecting. They set out to create craft, clean and complex beverages that would enable social connection by giving people the freedom to experiment with their drinking rituals without compromising their mental or physical wellbeing. ptimist Drinks
Tommy is a keen mixologist and Lisa grew up in East Africa where the sundowner G&T is an age-old tradition. Both were searching for something deep on flavor but without alcohol. Their initial product offering, Optimist Botanicals, is entirely free of alcohol, sugar, sodium, carbs, calories, and additives, allowing sober curious gourmands and health-conscious consumers to enjoy a delicious craft spirit without compromising their mental or physical wellbeing.